Last week we received word that Avery Dennison is rolling its RFID business into the Retail
Branding and Information Solutions (RBIS) division to align the business more closely with apparel customers, who represent the technology’s greatest near-term opportunity, and to accelerate growth in this key segment. Company spokesperson Mark Hill told us, "Avery Dennison has positioned itself as a global leader in RFID and demonstrated that item-level tagging of clothing is the single largest opportunity for RFID. By moving the RFID business to Avery Dennison RBIS, we are taking steps to better serve our global customers."
Avery Dennison is one of the first and most successful companies to develop and bring to market RFID technology and end-to-end RFID implementation solutions. Since shipping its first RFID inlay in 2004,
Avery Dennison has established itself as a clear leader in ultra-high frequency RFID inlays and in 2011 the company shipped its1 billionth inlay.
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